Ali’s Easy Guide to Getting Your Offer Out There (Without an Expensive Website Designer)

Big mindset first:
You will change your site MANY times. That is normal.
Your goal right now is clarity + momentum, not perfection.

You only need:

1. A URL

2. A way to get paid

3. A place to host ONE simple page

That’s it.

STEP 1: Buy Your URL (GoDaddy)

Goal: Secure your name or offer so you “exist” online.

What to do

1. Go to GoDaddy

2. Search for:

   • Your name (e.g. AliNovitsky.com)

   • OR your offer (e.g. StrongAt40.com)

3. Choose:

   • .com if available (don’t overthink this)

4. Purchase just the domain

   • You do not need email, website builder, or extras right now

Pro tips

• Keep it simple and spellable

• Avoid dashes and clever spellings

• You can always change your brand later

✅ Done when: You own the URL

STEP 2: Set Up a Payment Link (Stripe or Square)

Goal: Be able to accept money immediately — even before your site is perfect.

Option A: Stripe (most common)

1. Go to Stripe

2. Create a free account

3. Connect your bank account

4. Go to Payment Links

5. Click Create a payment link

   • Name your offer

   • Set your price

   • One-time or subscription

6. Save the link

Option B: Square

Same idea:

• Create account

• Connect bank

• Create checkout link

What you now have

• A single link you can:

  • Put on your website

  • Send via email

  • Drop into Instagram bio

  • Share in DMs

✅ Done when: You can send someone a link and get paid

STEP 3: Choose a Website Host (Squarespace)

Goal: Create ONE simple page that explains who you are and what you offer.

Why Squarespace

• Clean templates

• Drag-and-drop

• Hosting included

• No tech headaches

What to do

1. Go to Squarespace

2. Start a trial

3. Pick any simple template

   • You can change this later

4. Connect your GoDaddy domain

   • Squarespace will walk you through this step-by-step

Ignore:

• Blogs

• Multiple pages

• Fancy design features

You are building ONE page only.

✅ Done when: Your domain shows a basic Squarespace page

STEP 4: Build Your ONE-PAGE LANDING PAGE

This page has one job:
👉 Help the right person say “Yes, this is for me.”

You are NOT trying to say everything.

Simple One-Page Layout (Copy This)

1. Hero Section (Top of the Page)

What goes here:

• Who you help

• What problem you solve

• What result they can expect

Structure:

• Headline

• Short subheadline

• Button

Example:

Helping Busy Women Build Strength Without Overwhelm
Simple workouts, clear nutrition, and sustainable habits that actually fit real life.

[Join the Program]

(Button links to your Stripe payment link)

2. Who This Is For (and Not For)

Purpose: Let people self-select.

Structure:

• 3–5 bullets

Example:
This is for you if:

• You want simple, not extreme

• You’re tired of starting over

• You want results that last

This is NOT for you if:

• You’re looking for a quick fix

• You want perfection instead of progress

3. Your Story (Brief + Relevant)

Purpose: Build trust, not write your life story.

Structure:

• 3–5 short sentences

Example:

I’m Ali, a physician and coach who got tired of seeing smart, capable women feel stuck in their bodies and burned out by “doing everything right.”

I created this program to focus on what actually works — without guilt, extremes, or burnout.

4. The Offer (Clear + Concrete)

Purpose: Answer “What do I actually get?”

Structure:

• What it is

• What’s included

• Timeframe

Example:
The Program Includes:

• 3 strength workouts per week (10–20 minutes)

• Simple nutrition guidance

• Weekly mindset focus

• Direct support

Format:
✔ Bullet points
✔ Plain language
✔ No jargon

5. The Outcome (Paint the After)

Purpose: Help them imagine life after saying yes.

Example:

• Feel stronger and more confident

• Stop overthinking food and exercise

• Trust yourself again

6. Call to Action (Again)

Never assume they’ll scroll back up.

Structure:

• Button

• Price (optional)

• Reassurance

Example:

Ready to get started?

[Join Now]
30-day guarantee. No pressure. No perfection required.

(Button → payment link)

7. Optional: FAQ (Keep It Short)

Answer:

• How long is it?

• Who is it for?

• What if I’m busy?

That’s It. You’re Live.

No funnels.
No branding phase.
No designer invoice.

You can:

• Improve copy later

• Add pages later

• Change offers later

But now you can sell.

Conclusion

You don’t need a perfect website to start — you need a clear offer, a payment link, and one honest page. Build simple, launch early, and let clarity come from action.